Research to Determine Whether Relating the Content of Embedded Advertising to the Content of Television Shows with Sexual Content will Increase Memory of the Television Ads
More than half of television programming currently contains sexual and/or violent content. Analyses have shown that about 60% of shows contain violence (Centre for Communication and Social Policy, University of California, Santa Barbara, 1998, cited in Bushman & Bonacci, 2002) and about 56% contain sex (Kunkel et al., 1999, cited in Bushman & Bonacci, 2002). This is partly because the main point of television is arguably to sell products, and there is a popular belief that sex and violence sell products.
Pages: 6
Bibliography: 3 source(s) listed
Filename: 22781 Essay - Research Proposal - Sex & Advertising - C2872.doc
